GUM MPF Awards 2025
GUM
We were honored to partner with GUM for the launch of the 2025 MPF Awards. Our task was to create two distinct videos that would set the tone for the event and engage a diverse audience.
Video Production
Motion Graphic
3D Modeling
The Inaugural GUM MPF Awards
2025 marked the debut of the GUM MPF Awards, a landmark event for the industry. To introduce these awards to both professionals and the public, GUM commissioned us to produce two pivotal films: a high-impact opening sequence and a compelling transition feature.
A Fusion of Vision and Motion
In the opening sequence, motion graphic and live action footage were used cooperatively to explain the value and criteria of the awards. Director and CEO of GUM were featured in the video to express the vision behind the awards.
Voices of the Public
The second film takes a localized approach, featuring a series of street interviews that explore the question: "What makes the best MPF provider?" By capturing the candid expectations of the general public, this video served as the perfect thematic bridge, building anticipation before the presentation of the night’s ultimate award.
