Meet WHERE
WHERE @ Manulife
Meet WHERE. Meet the members. The Launch of WHERE: Building a Brand from the Ground Up
Video Production
WHERE to start
This production marked the official debut of WHERE, a fresh and ambitious insurance team. As the cornerstone of their brand-building campaign, we designed this project to be more than just an introduction; it served as a platform for each member to share their personal stories and honest struggles. By focusing on authenticity, we created a powerful connection with an audience that truly resonates with their mission.
Defining a Visual Identity
Collaborating closely with a brand designer, we established a robust conceptual and visual foundation for the team. We integrated signature elements—from the vibrant green and yellow palette to the catchy "WHERE to go, WHERE to start" slogan—ensuring every frame reinforced the team’s iconic new identity.
