GUM期流行病

GUM, Pfizer

Commissioned by GUM in association with Pfizer, we produced a 20-episode infotainment series designed to tackle the most pressing health concerns in Hong Kong. By bringing together doctors from various disciplines, we created a platform to host deep-dive discussions, raise critical questions, and—most importantly—bust the common medical myths that circulate today.

Video Production

Branding

Motion Graphic

3D Modeling

Expert-Led Content

The series is structured into five distinct chapters, each focusing on a high-priority health topic: migraine, pneumococcal pneumonia, depression, RSV, atopic dermatitis, and alopecia areata. Featuring domain experts, each episode provides a clear roadmap of the causes, symptoms, and latest treatment options available to patients.

Public Engagement

Recognizing the sheer volume of conflicting information found online, we integrated a "street survey" segment into the show. This allowed us to bring the voice of the general public into the studio, making the program more engaging and ensuring that our expert advice directly addressed the real-world concerns of Hong Kong citizens.